simulacra
A group exhibition that followed the buzz created by the AI Sucks campaign.
Position
Content Marketing Manager
My Contributions
strategic content planning
Developed comprehensive content strategies to drive engagement and visibility.
ideation and content creation
Introduced new content verticals, including innovative formats like text interviews.
community engagement and management
Fostered a vibrant, engaged community through proactive communication and interaction.
design collaboration
Collaborated closely with the design team, providing copy and guidelines for social graphic assets to ensure cohesive and compelling visuals.
Content Strategy
Lean on the artists and their following for cross pollination and wider reach. Amplify, Support, Engage.
The tone
Serious, yet approachable.
Goals
Start auctions on all artworks available.
Hit 5,000 mints on the commemorative, Open Edition poster.
Results
We hit our mint goals.
All artworks that followed our pricing guidelines (all but one) had auctions started within the first 24 hours.
Artists felt supported and happy with the marketing support they were provided with.
We successfully revitalized the Forever Projects social channels.
We successfully rode the momentum created by the buzz and interest from the teaser campaign, AI Sucks.