1-877-ai-sucks
A (real) hotline. Plenty of hot takes. An even hotter campaign.
One of the first actual “bits” for Foundation as a brand. A revamp in tone, feel and voice. On May 1st 2024, 1-877-AI-SUCKS was publicized through our social media channels. People texted, and we replied.
A successful exercise in branding, experimentation, and community engagement.
Position
Content Marketing Manager
My Contributions
hotline management
manage the hotline, respond to our audience with copy that would be compelling enough to warrant UGC, such as screenshots and retweets of the conversation
ideation and content creation
Wrote the copy across multiple channels.
Created copy for design assets.
Introduced a new content vertical, the text interviews, and recruited one of today’s most relevant AI artists, Sasha Stiles.
community engagement and management
Manned the hotline: responded to people and selected the most compelling and exciting conversations to use as social content.
design collaboration
Collaborated closely with the design team, providing copy and guidelines for social graphic assets to ensure cohesive and compelling visuals.
press
I pitched the story to several industry news outlets, and successfully created buzz outside of social media and email marketing. Also, I further developed my relationships with great journalists, writers and publications.
Content Strategy
High-impact visuals, high-impact content.
Leaned on UGC and an off-beat sense of humor to reach maximum engagement and generate traffic to the Foundation.app website and the mint page for the AI-SUCKS poster.
The tone
Off-beat. Witty. Snarky, yet informative. Think Tony Stark if he ran an AI hate hotline.
Goals
Build hype and awareness around AI Art, priming our audience for the upcoming AI exhibition, Simulacra.
Achieve 10,000 mints on the commemorative Open Edition poster.
Results
We smashed our OE poster mint goals, reaching a total of 19,436 mints.
Created significant buzz and momentum towards Simulacra, leading and fostering discussion around AI Art.
Improved audience sentiment towards Foundation. This spectacle felt fresh, culturally relevant, and engaging. Someone even said, “someone give the intern a raise”—little did they know the “intern” was a fully-fledged 30 year old Content Marketing Manager.
